新年快乐! Kung hei fat choi! As China welcomes the year of the rabbit, westerners have a second chance to make a New Year’s resolution and may I suggest something of global proportions.
There is talk of countries using creativity to increase competitiveness through innovation. That’s fine for whole countries but what about us? Individuals are also starting to look around and realize they are not the only ones running the race. What steps can we take to become personally more competitive?
Although globalization has fans and opponents, it’s nothing new and has been around since before the Phoenicians sailed the Mediterranean or caravans traveled the Silk Road. Today’s phenomenal growth in the East is partially the result of centrally planned capitalism, for example, China has thrived by looking at their strengths, weaknesses, opportunities, and threats (SWOT) and using this to target industries to put their resources.
Year of the Rabbit (SWOT Analysis)
Strengths | Weaknesses |
Cute, Fast, Soft
| Small
|
Multiplies
| Poor Language Skills
|
Four Lucky Feet
| Damages Gardens
|
Excellent Hearing
| |
Owns Easter
| |
Bugs Bunny Franchise
| |
Opportunities
| Threats
|
Silent Spokes-model
| Foxes
|
Entertainment
| Wile E. Coyote
|
Gaming
| Competition from:
|
Pets
| Dogs and Cats
|
Surveillance
| Fur Coats
|
It’s no longer good enough to be the best rabbit on your block or your neighborhood, today; we must be the best in the world. What steps do you need to take to get in the top 1 percent of people within your skill set. We can start by asking what do like to do? What am I especially good at? Where do I add the most value?
List a few things by asking: What do I need to do to get on next year’s top ten list? How do I win the gold medal in cost accounting? What do I need to do to win the Oscar for most efficient software coding, or the daytime Emmy for most positive influence on children, or the people’s choice award for most caring of my patients, or the best supporting customer service rep? Think about what business you are really in – Apple is not in the computer business but information sharing.
Find the best teachers and first-class partners. Find the intersection between your chief skills and your collaborators unique abilities. If we happen to be the best auto mechanics and team up with a great farmer, maybe our competitive advantage comes from improving tractors.
Being the best in no longer about vanity or bragging rights, it’s about survival. If you take steps to identity and refine your skills now: “You’ll be best of the best. Wherever you go, you will top all the rest,” as Dr. Seuss said.