Have you ever been in some far flung places and noticed food being labeled as “Jet-Fresh?” If you search for a formal definition at dictionary.com you get: “No results found for Jet-fresh,” and it’s politely suggested: “Did you mean Catfish?”
Relying on experience, Jet-Fresh seems to mean produce or flowers that are freshly picked, immediately packed on ice, and rushed by limousine to the airport where the “catfish” are flown by private plane to you, all in a carbon neutral manner.
I would like to coin a new definition for Jet-fresh to mean: “A brand new idea – borrowed from a place far away.” New ideas are everywhere and so many of our ideas come through travel. We don’t even have to go too far to hear different points of view and see different ways of doing things. Online, it’s as easy to read a foreign newspaper or twitter posts that originated in other parts of the world than it is to read what is local. Not only is food fusing but ideas are too and some of the good ones are Jet-Fresh.
“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones,” said composer and philosopher John Cage. Some old ideas, like catfish shipped on a slow boat, can be frightening. What was the latest idea you came across that was Jet-Fresh?